DESIGNER LEE BORN KOREA IN 1991.

HE MAJORED IN MECHANICAL ENGINEERING
AT UNIVERSITY, AND HE WAS USUALLY
INTERESTED IN FASHION. DURING THE
MILITARY SERVICE, INTEREST IN FASHION
GREW EVEN MORE, AND AFTER SCHOOLING,
I TOOK A REST FROM SCHOOL AND LEARNED
VARIOUS THINGS SUCH AS ILLUSTRATION,
PATTERN, AND SEWING AT THE FASHION
SCHOOL IN GWANGJU.

AFTER GRADUATING FROM COLLEGE, THE
COMPANY HAD DECIDED TO FIND A JOB, BUT
HE WAS WORRIED ABOUT FASHION AND HIS
MAJOR. AFTER COMPLETING EIGHT MONTHS
WERE SELECTED FOR YOUTH
ENTREPRENEURSHIP SUPPORT BUSINESS AND
LAUNCHED BRAND 51PERCENT.

SUPPORTING THE SUPPORT BUSINESS WAS A
BIG OPPORTUNITY FOR 51PERCENT TO COME
OUT OF THE WORLD, WHERE ONLY LIGHT
BAGS AND T-SHIRTS COULD BE MADE.

51PERCENT IS INFLUENCED BY ENGINEERING,
THE DESIGNER'S MAJOR DESIGN, AND ITS
STRUCTURAL DESIGN IS INSPIRED, MAINLY
INSPIRED BY NATURAL AND ARTIFICIAL
STRUCTURES, AND THE PRODUCT IS
TRANSFORMED AND APPLIED IN A SUBJECTIVE WAY.

THINKING OF PRODUCTS AS A PARAMETER THAT
CONNECTS PEOPLE WITH US, THE MOST IMPORTANT
THINGS FOR US ARE THE EXISTENCE AND FUNCTION
OF PRODUCTS AS PRODUCTS AND THE STRUCTURAL
ARTISTRY WE WANT TO EXPRESS.

PRODUCTS SHOULD BE WEARABLE, COMMERCIAL AND
ARTISTIC THAT WE CAN WEAR AND ENJOY.
IN THE END, WE WILL BE 1% MORE ATTRACTIVE
THAN ANYTHING ELSE.
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